Marketing Plan for beauty salon The Tulip Term Paper

marketplaceing Plan for beauty salon The Tulip - Term Paper interpreterThreats 4.0 Objectives and Issues7 i. Objectives ii. Issues 5.0 Marketing Strategy..8 i. Positioning ii. Product/Service Strategy iii. Pricing Strategy iv. Distribution Strategy v. Marketing Communications Strategy vi. Marketing Research vii. Marketing Organization 6.0 Action Programs..................................................................................................................11 7.0 Budgets..12 8.0 Controls.. 9.0 Conclusion. 10.0 Appendices Marketing Plan for beauty salon The Tulip I. Executive summary The Tulip beauty salon is devoted to providing customer satisfaction by offering them an extremely pleasant experience with top notch service and products in a soothing and serene atmosphere at an exceptionally reasonable cost. Mission To supply products and services aimed at enhancing beauty while providing an atmosphere for the customers to unwind in. The Tulip beauty salon aims at a market that is ripe for its kind of service and product provision. In this fast paced capitalist world, people more than ever need time to unwind and tend to their bodies and The Tulip provides them with retributory the opportunity. An idyllic location has been short listed for The Tulip that is located in XYZ shopping mall very close to Qatars main business district. This will allow for women with lodge in corporate lives to still be able to make time for their beauty regimen due to sheer public lavatory of location. Customer demand will alike be generated from the neighboring residential districts where employed as well as unemployed women will make The Tulip their regular choice for beauty salon. The Tulips owner, Lucy Jane Marie is a beauty and cosmetology expert who is renowned in her field and has widespread understanding of this business. Due to the owners past success and fame, she will be able to attract supernumerary loyal customers for The Tulip. The Tulips competitive edg e lies in several factors. First and foremost is its central location, which is within easy access of the target market and gets a lot of foot traffic due to being located in a large and successful shopping mall. Secondly, the beauty salon provides and atmosphere and standard atmosphere that is contributes to relaxation, pleasure and beautification of the customer while radiating professionalism. Moreover, there is the convenience factor which is enhanced by setting salon hours around the general schedules of working women. For added convenience The Tulip beauty salon provides a wide range of products and services so that the customers can avail all beauty related services at the homogeneous place and not have to go to different salons for different products and services. Finally, The Tulip beauty salon has the added advantage of gaining from the reputation of its owner Lucy Jane Marie who has been renowned in this industry for many years. II. Current Marketing Situation A. Market